Event Industry
Wrapped 2024
Insights to Power Your 2025 Events
Global Event Industry Statistics (2024)
Total Global Events Hosted: 1.4 million
Growth in Attendance:
52% of event planners reported higher attendance in 2024 compared to 2023.
Corporate events saw a 15% rise in attendance.
Popular Event Formats:
Hybrid Events: 45% of total events hosted.
Virtual Events: 30% of total events hosted.
In-Person Events: 25% of total events hosted.
Event Technology Adoption:
75% of events utilized RSVP and guest management tools.
AR/VR engagement tools increased event participation by 18%.
Source: PCMA Insights
Key Trends Shaping 2024 Events
Sustainability Focus:
60% of event organizers incorporated eco-friendly practices such as digital invitations and waste management.
Personalization Through AI:
70% of attendees rated personalized experiences as their top reason for attending repeat events.
AI tools were used in 35% of events to curate attendee-specific agendas.
Event Content Marketing:
Events utilizing live social media coverage saw a 25% increase in engagement compared to non-promoted events.
Source: vFairs Blog
Attendee Experience & Engagement
Average Attendee Spend Per Event: $100 (excluding tickets).
Post-Event Surveys:
88% of attendees rated live entertainment and networking as the most valuable aspects.
Over 50% requested better hybrid event setups for remote attendees.
Source: EventCube
2024 Highlights in Numbers
Most Active Regions:
North America: 40% of total events.
Europe: 30%.
Africa: 15%. Asia-Pacific: 15%.
Biggest Spending Category:
Technology rentals accounted for 20% of event budgets.
Source: Crystal Signature Events
TEPS Events Wrapped 2024 Data
Total Events Hosted on TEPS
133 events
Total RSVPs:
30,915 guests
Total Check-ins:
11,349 guests
Highest ticket bought/single event
7,820 guests
Percentage of Check-ins Over RSVPs
36.71%
Most Active Locations
Lagos, Nigeria: 45%
Abuja, Nigeria: 30%
Accra, Ghana: 15%
Nairobi, Kenya: 10%
Top Event Categories
Exhibition & Product Launch: 40%
Weddings: 30%
EOY & Milestone Events: 20%
Conferences: 10%
Key Comparisons (Industry vs. TEPS)
Tech Adoption
TEPS events had a 95% tech adoption rate for guest management, higher than the industry average of 70%.
Check-in Efficiency
TEPS events achieved an average of 36.71% check-ins
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